For me it's reliability. I started with kawasakis then went to SN superjets, then I rode a superfreak. My first aftermarket hull was a full length superfreak badass. It will do everything a superjet does but better. I can get decent air, it turn subs better than my square, I can hood ride like it is a stocker. It is a ton lighter than a SN so the stock couch 61x with a coffman sizzler pulls like a freight train. Tops out at 49mph and generally rips. I couldn't tell you when I last changed the plugs, it burns 87 octane and doesn't care, requires almost no maintenance and is always ready for fun. Plus the tray is much more comfortable than a superjet.
If you like the way the superjet rides look for a full length carbon hull. A badass, xft fly x, wamiltons (sp?) or 24/7 carbon superjet copy. That being said there's nothing wrong with tossing a huge motor in a stock hull if you want a boat that is comfortable to ride all the time.
I think the main reason everyone is upgrading hulls first now is because they are available and a lot of people want a short hull for big air tricks. If I ride my wdk rip or superfreak circus for a while the badass feels bulky, heavy, and slow. Getting back on a SN feels like riding a yacht.
That being said the rip and circus only hold 2-3 gallons of fuel, ride nose up, put a lot more stain on you physically, and will toss you off if you try to ride wide open for more than a couple seconds.