IMO make higher end
s that fit well and feel right. I HATE CHEAP SHIRTS. I would much rather pay for a good shirt with cool shyt on it than a cheap rag fruit of the freakn loom POS ! Thats just my 2 cents though. No matter how cool the art no one will go back and buy another if its a cheap rag that deformed and faded in the first 2 washes and really wasnt good before it was washed.
A CO. name Kirra used to make awesome t-shirts that fit great and were cool and kewl at the same time and you could get them at Pac-Sun, when they quit selling them I quit buying anything there.
Then put some great graphics, kewl without being tacky on them and make them in long and short sleeves as well as a thin well made hoodie.
Call it something like Kewl wear confort (KWC) or whatever so peeps know its made for confort and to be Kewl, not just another rag. Once you target a market and get a few out there peeps will be back to see whats new. Thats how you keep the company going , not just start one.