My initial reaction was that another company with large ambitions will inevitably sizzle out. I'm surprised though; Ligier seems to be a small successful company with origins in Europe making license exempt micro cars. (I found this on Wikipedia). I'd be interested in one of these if there was a dealer network that serviced them and/or offered a warranty (at least on the power train since it's Seadoo motor). This definitely would be a large factor in my purchasing decision.
Even if they can't sell to United States with HIN tags and all, hopefully it will prove there is a market after all for stand ups.