well, we hope anyway lol...
Personally, I think its a good thing, irregardless of how you feel about jackass-edness or tomfoolery, any coverage of the sport that does not include the words "felony, sheriff, death, or minor" can do nothing but help grow it.
Look at it like this...exposure like this gets more people to purchase skis (and alot of people start off with used skis, I wonder where they might get a used ski around here...oh yeah, X board members!). Now, as more people start to ride, companies like Blowsion get more business, expand into multi national conglomerates, and all of the sudden parts are manufactered for pennies on the dollar, making the sport cheaper for everyone but sustainable for the businesses that have slogged through it from the beginning.
New skis sales rise, membership in groups like the AWA increases (giving every rider a stronger voice in the world)...everything is gravy. I think you guys get the point I am trying to make...
Now...after all of that can anyone really say that having mainstream exposure for the sport is a negative rather than a positive?
It is jet ski trickle down economics, and the benefits are something that everyone will notice over the long term...and my scrabble score should be through the roof now lol...