Not looking at a Cost Per Unit standpoint................ Looking at it from Construction Standpoint. Use to most Mountain bike frames that came from ASIA were the low end, mass produced.......... Now many Higher end bikes are being built there and the quality is very good............. That my point, that in many cases they are building a good product, not some ASIA crap like you use to see. It all boils down to the Quality Control programs set in place.......... MFG "Atomic" may build parts for Company "Ninja" and also for "Slug"....... Slug may be very Quality Control Specific and the product comes out the meet the expectations. Ninja on the other hand may have alot looser Tolarence on the QC level and exact same type product comes out looking like pure Parrot Poop.............. Parrot Poop is heading to Target with the Schwinn Name Plate, and The Slug product is going to your LBS under the GT Badge............ Both products are built in the same building by the same workers...........
But I do agree with your statement from the "Willing to Pay" standpoint.