Just remember when you sell 10 hoods you only have 10 customers. When Jeff sells 50 hoods, he has 50 customers. Those customers come back and buy more and more of his products. All at a rate of 5x more than the low production theory. Walmart logic's not so dumb. I don't know about you but I'd rather have a customer base of 500 over 100.
exactly...repeat Customers! Brilliant! And cost will always be king as well! (notwithstanding quality being equal) Simple concept really.