Having a better internal resistance can definitely help. They (Ballistic) do rc car batteries (among other apps) , and sell some matched packs, which racers (rc car racers) are super anal about having very closely matched packs. That being said, they should have a good handle on the experience to make a quality pack. Or... They could be full of poo too lol. It happens everywhere.
How my battery sponsor produced cells.
1. Buy a crapload of cells from Sanyo, Panasonic, or whoever.
2. Charge and discharge them all a number of times at controlled rates and temps.
3. Test all the individual cells for run time, peak voltage, disch rate, charge rate, internal resistence and other crap I can't remember. At this time each individual cell gets a sticker put on it which lists all these numbers for that individual cell.
4. Then the batteries are sold in matched packs, meaning the numbers on the stickers are extremely close. They came in 4 cell, 6 cell and some 7 cell packs.
The low number packs were sold real cheap for recreation, or sport packs.
A company like Ballistic that does battery matching like this, I would tend to trust a bit more mainly due to their experience. Other companies were around that would buy batteries in bulk, but not match them. Or in some cases not cycle them properly before selling.
Improper charging and discharging will break down the internal resistance and kick the batteries butt a bit too.
Just my .02 on previous experience, but it's been like 10 yrs since I raced and I'm sure cell tech has changed.